Achmea enters the Spanish and Romanian markets with online insurance

Achmea will offer online insurance in Spain and Romania. In Spain, Achmea will operate under the brand name InShared and in Romania under the brand name Anytime. That is the platform of the Greek subsidiary Interamerican.

The direct-digital model, in which insurance is offered exclusively online, has proven its worth in the Netherlands, Greece and Cyprus. Moreover, Achmea has been active in Germany with InShared for several years.
Robert Otto, member of the Executive Board of Achmea: "These online non-life platforms can be used in other markets. Thanks to our many years of experience with the online direct customer model in various markets, we are well placed to introduce this approach in new countries. In Spain and Romania, we are initially focusing on offering car insurance."

Growth markets
Romania is a growth market with a lot of potential, especially since few digital players are active. Spain offers opportunities thanks to the large insurance market and rapid digitalization. With a population of 48 million, Spain is an ideal market for our digital products. In Spain, we have already welcomed the first customers, while the launch in Romania is planned for mid-2025.

International growth strategy
The expansion fits in seamlessly with Achmea's international growth strategy. We are strengthening our position in Europe. Achmea has subsidiaries in Greece, Turkey, Slovakia, Australia and is active in the German market with InShared. In total, about 4,000 of the 18,000 Achmea colleagues work abroad. In recent years, Achmea has shown strong growth in premium volume in the International segment and the ambition is to continue this trend. "Among other things, by rolling out our online non-life platforms to other markets," says Robert Otto.